Once we know where we stand, the goals and strategy can be formulated. Where do we want to go and how are we going to get there?


In this step we determine the goals and the strategy. Goals are determined based on the results from the analysis and the intended company objectives. When determining the goals, we think from the perspective of the end user and their online journey.

We need strategy

How are we going to achieve the formulated goals? When determining the strategy, we not only focus on short time initiatives, but also on a well-thought-out, long-term strategy. This strategy forms the guideline for the online presence. Of course, a strategy is not sacred: If the situation changes, the strategy must also be adjusted. Talking Heads helps your organization formulate a clear strategy.

Time for a long-lasting approach?

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